This is: Tom Nederend – Manager Digital Marketing

Our team consists of about 40 employees, so there's always something to tell. In the section 'This is' we interview a colleague monthly about his or her work, but also about dreams, trends and what we have just wanted to know about it. We kick off with Tom Nederend, Manager Digital Marketing.

Hello Tom! Who are you and what are you doing at Buro N11? I am Tom Nederend, 30 years old and live together with two ladies (32 and 4 years old) in Oegstgeest. At Buro N11 I started as an editor 7 years ago and has grown to the position Manager Digital Marketing. In addition, since 2018 joined the management team.

What do you like about it? Especially the diversity of work; One day you can have to deal with 10 different clients. Both inside and outside the door. And now I have to deal with the internal organization more and more. So variety!

What are you most proud of? The steps we've taken over the last two years with We started with about 30,000 page views per month and ticked almost the million a month early this year. On that news platform everything comes together: content, design, development, online advertising, social media, video and data optimization. A beautiful trial garden for us as a company, where we learn a lot by just doing it. Trial and error. Furthermore, I think it's great that the company has been standing in this world for 28 years.

How do you keep up to date with what's going on in your field? By reading a lot. My twitter feed (yes, I still use it!) is full of content and online marketing authorities. Think of Emerce, Marketingfacts, Frankwatching, MarketingTribune and a number of English-language blogs. Nowadays I also listen to podcasts in the car more and more often, such as Wayne Parker Kent's Letter.

What's the last book you've read? GRIP by Rick Pastoor. It's about working smart and how to get structure in your work week and life and therefore rest more in your head. Very practicalwritten especially. I learned and copied a lot from it.

What trends do you see for 2019? Anyway everything about Data Driven Marketing: how do you pick out the data and KPIs relevant to you from that huge mountain that is available today? And then it's testing, testing and testing again. I still see many companies and organizations that make decisions based on feeling, while the (right) data are available and leaves little room for discussion. In terms of content, I see enormous potential in sustainable content, especially with the emergence of talk posts like the Google Home.

What kind of ball is in your picture? A water polo ball of course! Not a hugely popular sport in the Netherlands, but has been doing it myself since I was seven. Until I was 21 in Bodegraven and now 10 years at Eredivisie level in Leiden. Pretty spicy next to a full-time job, but I still get a lot of fun and relaxation out of it.

What three things are you happy about? Sports, cheese soufflés and coming home. And once every 18 years Feyenoord replaces the cheese soufflés.

What are you listening to in the car? More and more to podcasts about content and online marketing, but also a lot of sports. Favorite is the cycling podcast In the Wheel of the AD. In the morning I also like to listen to Gerard Ekdom on Radio 10 and in the afternoon to Coen and Sander on Radio 538. In the evening and on weekends: NOS Langs de Lijn & EO on NPO Radio 1.

What's your biggest dream? Nice cliché, but no less true: healthy and happy to grow old.

What question would you ask which colleague? Hey, Robin, what are you doing here? 😉