Data Driven Marketing
For monitoring, we work with Google Analytics and Hotjar. We follow the users, view the bounce rate, draw up a sales funnel and see where users drop out. Is it the speed of the page? Does the form contain too many fields? Can we user with customer reviews? Or should not red the conversion button but blue?
Based on the data from Google Analytics and Hotjar and an analysis of the relevant pages, we start a A/B test. For this we work with Visual Website optimizer. How long the A/B test depends on the visitor numbers on the relevant pages. Do we have a clear winner after this period? Then we will carry out the winning combination on the website. And the monitoring, investigations and optimize from the outset.