The do's & don'ts when reusing content

Recycling content can be really smart and gives you a lot of time. However, there are some pitfalls. How do you handle it and what are you paying attention to?

3 Thu's:

1. Be creative with the shape

Think of all the ways you can post the same content in a different form: you work the information from a depth interview in an infographic, the content of a blog post lends itself well to a podcast. Those who are creative come a long way!

2. Update

You can recycle old content just fine, as long as you make it up to date with new information. Or publish a follow-up to an earlier article, in which you consciously look back and process new insights.

3. Bundle

You can also bundle your best content, for example in a white paper or e-book. This will strengthen your position as an authority in the area you write about.

3 don'ts: 

1. Reuse the exact same content

Every medium is different: Instagram is all about image and can't make you hyperlink, on a blog little interaction is possible. It is therefore not advisable to place everything 1 in one. Think of which medium you write and what you want to achieve there. Pour the same content into a slightly different shape and you're here.

2. Push content that was unsuccessful

If something doesn't work, it could be the time of placement, or simply be a coincidence. But do you constantly notice that certain topics you write about don't strike? Then let them rest and focus on content that is read.


Filter search engines by content that is exactly the same, so-called duplicate content. If multiple pages within your website contain the same content, it can have a negative impact on the SEO value. Focus on a unique page title, image, intermediate cups, and meta description to overcome this.

Can we think along with you about recycling your content? Please contact us!