Repositioning Ferm Werk
The Sluis Group in Woerden was looking for a new name and a strong repositioning. Buro N11 invented the name and the corresponding pay-off: 'Ferm Werk, brings man and work together.'
The figurative mark, which consists of the "M" and the "W", stands for Man and Work. The two letters have been pushed together like a fist. It is an ideal graphic metaphor for what Ferm Werk is.
All corporate communication expressions such as stationery, billboard posters, brochures and advertisements have been brought together in a nice graphic manual. The website was also thoroughly addressed, with the different target groups being served on their beck and call for a strong portal idea.