Online brand guide: consistency
Who's the customer?
Cartec is one of the largest companies in the world when it comes to car polishing products. The Dutch family business from Benthuizen sells their products in more than 50 countries around the world.
What was the assignment?
Cartec is active in many countries, but struggled to get the corporate identity on the same page everywhere. Target group: internal organization.
We made a dynamic online brand guide, in which we captured the company's corporate identity. Examples and usage rules of logos, fonts and product material, among others. This is accessible to all Cartec resellers in all countries. Consistency is key.