Customer Journey Mapping

Customers (prospects) have contact with the brand in different ways and at different times. Clearly mapping the successive interactions is essential to optimize the information and sales process. That's Customer Journey Mapping.

Customers (prospects) have contact with the brand in different ways and at different times. Clearly mapping the successive interactions is essential to optimize the information and sales process. That's Customer Journey Mapping.

With the continuous shift of customer journey to online – cars and mortgages we can also buy online – websites, webshops, content and online interaction determine the customer experience. As a result, the focus of Customer Journey Mapping is increasingly on optimizing the online touch points.

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