Animated explanation video – RAI Association

Who's the customer?

RAI Vereniging, the advocacy organization of some 700 manufacturers and importers in all sections of the mobility industry.

What was the assignment?

In Europe, all new cars must be tested for emissions of pollutants, CO2 emissions and fuel consumption. This always happened with the NEDC measurement method, but nowadays by means of the WLTP measurement method. To us the question whether we could explain the differences between the two in an animation. Target group: the mobility industry and the consumer.  

The result?

A cool animation in which we explain the differences between NEDC and WLTP. This is also called an explanimation. Complete with hired voice-over and sound design.

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